project
Innoscentia
Innoscentia have developed a unique sensor technology that indicates food status in real time, both visually for consumers and digitally for blockchain systems. This unlocks lost shelf-life and enables the packaging and food industry to optimize their value chain.
Problem
Brand and communication don’t hold the same standard as their products.
The challenge we faced was to align the new brand identity with the company’s values and the current market.
My role
UX Researcher
Brand Strategist
Logo Animator
Tools
Google forms
Milanote
After Effects
Illustrator
Indesign
Method
Brand sprint Workshop
Market Research
Qualitative & Quantitative research
Empathy mapping
Affinity Workshop
the Process
Delivery
Uniting all three perspective we added our creativity and produced a fully developed brand strategy, ready-to-implement visual identity and logo. which has now been used by Innoscentia and broadcasted on all of their channels.
Brand book
- New logo
- Logo animation
- Visual Identity
- Brand Strategy
- Brand Identity
User Perspective
Having both the inside and outside perspective, we could now align it with the target audience perspective.
Interviews
Quantitative Research
Current brand gave the impression of being related to the medical company or a computer company
Qualitative Research
We gathered qualitative data from the users by doing 15-20 in depth interviews and also collecting quantitative data by sending out surveys
ANALYSE & SYNTHESISE
We analysed the conducted data by doing Empathy Mapping. That helped us empathise with the target audience and spot current pain points and needs which created the foundation for our brand strategy.
Affinity mapping helped us analyse all our data from the in-depth interviews and cluster insights to see similarities.
“There is a lack of smart tech products when it comes to reducing food waste”
Don’t know any brand’s that I could think of except Karma that works to reduce food waste innovativly I know them because they are playful I really like their branding”
main insight
Innoscentia’s target audience has a need for decreasing food waste and are currently lacking smart innovation to do so.
Inside perspective
To understand the history, the business, values and product we did a Brand Sprint with the CEO.
Brand sprint
vision & mission
Helped us get a vision of where they want to head and giving purpose of why the company exists.
Brand position
Defined the attitude and style of Innoscentia. Compared the brand to other companies within the field of foodtech.
purpose
To make the why more specific.
Helped prioritise the target audiences for them, since they also had more than one.
Outside Perspective
To succeed with our ambition we need to understand where the world is moving
Desktop research
Competetive analysis
We did desktop research to get an outside perspective by looking into current market trends, identified Innoscentia’s competitors both in Sweden and Europe.
We analysed the information and evaluated opportunities of how the company visualise themselves on the market today. We looked into their strengths and weaknesses
main insight
Companies working with smart tech solutions are not making themselves visible.
Innoscentia Is the only existing company on the market with their solution.
Delivery
Uniting all three perspective we added our creativity and produced a fully developed brand strategy, ready-to-implement visual identity and logo. which has now been used by Innoscentia and broadcasted on all of their channels.
Brand book
- New logo
- Logo animation
- Visual Identity
- Brand Strategy
- Brand Identity